{"id":4636,"date":"2025-04-17T15:43:41","date_gmt":"2025-04-17T10:43:41","guid":{"rendered":"https:\/\/pkfin.kotenterprises.dev\/?p=4636"},"modified":"2025-04-17T15:43:41","modified_gmt":"2025-04-17T10:43:41","slug":"uaes-fintech-startup-metric-founded-by-pakistanis-announces-7-figure-seed-round","status":"publish","type":"post","link":"https:\/\/pkfin.kotenterprises.dev\/?p=4636","title":{"rendered":"UAE\u2019s Fintech startup Metric, founded by Pakistanis, announces 7-figure Seed Round"},"content":{"rendered":"

Source:\u00a0Business Recorder<\/a><\/strong><\/p>\n

AI fintech\u00a0Metric<\/a>\u00a0announced a seven figure seed round to grow their offering across the Gulf region and Asia. The company told\u00a0Business Recorder<\/em>\u00a0it is not revealing the exact amount at this stage.<\/strong><\/p>\n

Founded in 2022 by Pakistani couple Meenah Tariq and Omar Parvez, along with the company\u2019s CTO Dr Habiba, Metric said in a statement released Thursday that the seed round had participation from Sanabil 500 Global, Hub71, i2i Ventures, Plus VC, Epic Angels, and Accelerate Prosperity. Notable angels from across the GCC also participated.<\/p>\n

At the same time, the Abu-Dhabi headquartered company focused on serving businesses across emerging markets said it has launched the \u201cworld\u2019s first Chief Financial AI\u201d called Max, which acts as a \u2018micro-advisor\u2019 for business owners.<\/p>\n

Startup founders: why this Pakistani couple moved to Dubai after setting up Metric<\/a><\/strong><\/p>\n

CEO Meenah Tariq explained to\u00a0Business Recorder<\/em>\u00a0that Max is not a bot but rather a \u201cbusiness co-pilot AI agent\u201d.<\/p>\n

\u201cMax, built on top of $4bn worth of proprietary transactional data, leverages cutting-edge artificial intelligence to analyze business financial data and provide actionable insights that traditional accounting software simply can\u2019t match,\u201d said Dr. Habiba, Metric\u2019s CTO in the statement.<\/p>\n

\u201cBy understanding spending patterns and identifying growth opportunities, Max empowers business owners to make data-driven decisions and achieve sustainable financial success,\u201d she added.<\/p>\n

Metric\u2019s web app and Chief Financial AI are available in English and Arabic, with in-app educational content in both languages. Metric said its flagship Android app has been used by 130,000 plus businesses across 190 countries.<\/p>\n

Peshawar-born Tariq was quoted in the statement as saying that \u201cwith over 500 businesses signed up already to use Max, and with the\u00a0region\u2019s top investors<\/a>\u00a0backing us \u2013 we are building from the GCC, for the world.\u201d<\/p>\n

Scaling up<\/strong><\/h2>\n

Metric connects its users to financing opportunities and financial services like business debit cards<\/a>, through their marketplace of financial products and services.<\/p>\n

Tariq told\u00a0Business Recorder<\/em>\u00a0that with the\u00a0funds from the latest seed round<\/a>, Metric wants to \u201caccelerate access to the Chief Financial AI for business owners, and also scale up the pilots we have been doing for funding access for business owners, financial products such as debit cards, and more.\u201d<\/p>\n

\u201cSo mainly two things: going deeper into the MENAP (Middle East, North Africa, Afghanistan, and Pakistan) market with our AI agent, and then adding more value to our offerings through our fintech marketplace for business owners.\u201d<\/p>\n

\u201cWe built Metric to de-mystify accounting and finance for business owners, to increase access to funding and growth<\/a> \u2013 and our CF-AI does exactly that,\u201d she added.<\/p>\n

When\u00a0Business Recorder<\/em>\u00a0last spoke to the founders in November 2023, they said Metric had raised $900,000 in pre-seed\u00a0funding in an oversubscribed round<\/a>\u00a0in March the year prior.<\/p>\n

At the time, Tariq had said not only was Metric seeing \u201cextremely fast growth and traction\u201d, the company also saw the UAE as an entry point into the wider MENA region.<\/p>\n

\u201cWe\u2019re not just stopping at the UAE. The\u00a0UAE is the first market<\/a>\u00a0that we\u2019re going deeper into and betting our money on, and then we\u2019re going to expand to other markets.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Business Recorder AI fintech Metric announced a seven figure seed round to grow their offering across the Gulf region and Asia. The company told Business Recorder it is not revealing the exact amount at this stage. Founded in 2022 by Pakistani couple Meenah Tariq and Omar Parvez, along with the company’s CTO Dr Habiba, Metric said in a statement […]<\/p>\n","protected":false},"author":1,"featured_media":4637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[1198],"tags":[],"class_list":["post","format-standard"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t