{"id":105,"date":"2024-03-22T10:34:20","date_gmt":"2024-03-22T10:34:20","guid":{"rendered":"https:\/\/pkfin.kotenterprises.dev\/?p=105"},"modified":"2025-02-17T22:46:31","modified_gmt":"2025-02-17T17:46:31","slug":"easypaisa-and-unilevers-knorr-collaborate","status":"publish","type":"post","link":"https:\/\/pkfin.kotenterprises.dev\/?p=105","title":{"rendered":"Easypaisa and Unilevers Knorr Collaborate to Transform Digital Payments Landscape in Pakistan"},"content":{"rendered":"\r\n

In a groundbreaking collaboration, Pakistan’s leading digital financial services platform, easypaisa, has partnered with Knorr, Unilever’s foremost food brand, to reshape the digital payments landscape.<\/p>\r\n

This strategic alliance marks a significant milestone in efforts to modernize and streamline sampling initiatives, emphasizing the utilization of technology to enhance convenience, accessibility, and affordability in digital payments.<\/p>\r\n\r\n\r\n\r\n

Combining easypaisa’s robust digital payment platform with Knorr’s esteemed brand presence, both entities aim to deliver unparalleled value to customers nationwide.<\/p>\r\n

The initiative is currently underway in 20 marketplaces across 14 cities, including major urban centers like Karachi, Lahore, Islamabad, and Faisalabad.<\/p>\r\n\r\n\r\n\r\n

As part of this collaboration, customers purchasing two packs of Knorr Chotu from participating shops will have the opportunity to engage in an interactive Wheel of Fortune (WOF) game.<\/p>\r\n

This digitalized product sampling process offers customers the chance to win exclusive gifts, including easypaisa ‘peel & win’ voucher codes and additional Knorr Chotu packs.<\/p>\r\n\r\n\r\n\r\n

To redeem the easypaisa vouchers, customers simply need to scan the QR code provided on the ‘peel & win’ vouchers.<\/p>\r\n

Upon successful scanning, customers will be directed to the easypaisa app<\/a>, where they can enter their unique voucher code in the designated Knorr branded module. Upon successful redemption, customers will receive Rs. 50 in their easypaisa account balance.<\/p>\r\n\r\n\r\n\r\n

In an effort to gather actionable insights on the initiative’s effectiveness, a digital customer feedback form will be circulated within the easypaisa app. This real-time feedback mechanism underscores the commitment to a customer-centric approach.<\/p>\r\n\r\n\r\n\r\n

Commenting on the partnership, Hani Haider, Head of Growth and Analytics at easypaisa & TMB, expressed excitement, highlighting the shared commitment to innovation and exceptional customer experiences.<\/p>\r\n

Javed Jafri, Head of Media, Digital, and Data at Unilever Pakistan, echoed this sentiment, emphasizing the potential to reach the masses and foster long-term consumer relationships.<\/p>\r\n\r\n\r\n\r\n

With over 40 million registered mobile accounts and counting, easypaisa has achieved a significant milestone, surpassing 10 million active app users.<\/p>\r\n

This achievement solidifies easypaisa’s position as a trailblazer in Pakistan’s fintech landscape, driven by a dedication to financial inclusion through technology and collaboration.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

In a groundbreaking collaboration, Pakistan’s leading digital financial services platform, easypaisa, has partnered with Knorr, Unilever’s foremost food brand, to reshape the digital payments landscape. This strategic alliance marks a significant milestone in efforts to modernize and streamline sampling initiatives, emphasizing the utilization of technology to enhance convenience, accessibility, and affordability in digital payments. Combining […]<\/p>\n","protected":false},"author":1,"featured_media":106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[2],"tags":[40,15,16,29],"class_list":["post","format-standard"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t